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Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)

Rene Brokop
11.2K subscribers
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7.1M views 11 years ago
Hey. Welcome. This is the "Uploader" speaking. I work with Marketing myself, via Video production. Check out my latest showreel:    • Showreel- Rene Brokop   "It honours those people who has changed the world. Some of them are living. Some of them are not. But the ones who aren't ... as you'll see ... that if they ever used a computer, it would have been a Mac." When Steve Jobs came back to Apple 1996, the company was in a horrible state. It had to be rebuild, rebranded and reinstated in peoples minds — what Apple was about and what they stood for. And so in 1997 they started the "Think different" campaign and that made an allmost miraculous turnover. Since then Apple has skyrocketed! Enjoy graphics, videos and marketing products — all produced on a Mac — here: https://brokop.com ...more
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Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
125KLikes
7,140,038Views
2013Apr 21
Hey. Welcome. This is the "Uploader" speaking. I work with Marketing myself, via Video production. Check out my latest showreel:    • Showreel- Rene Brokop   "It honours those people who has changed the world. Some of them are living. Some of them are not. But the ones who aren't ... as you'll see ... that if they ever used a computer, it would have been a Mac." When Steve Jobs came back to Apple 1996, the company was in a horrible state. It had to be rebuild, rebranded and reinstated in peoples minds — what Apple was about and what they stood for. And so in 1997 they started the "Think different" campaign and that made an allmost miraculous turnover. Since then Apple has skyrocketed! Enjoy graphics, videos and marketing products — all produced on a Mac — here: https://brokop.com

Follow along using the transcript.

Rene Brokop

11.2K subscribers