About
Business manager, strategist, and entrepreneur with a drive for using innovative and…
Experience
Education
Licenses & Certifications
Publications
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Start-ups: Integrating product, market and supply chain decisions to build-up market entry capabilities
Cambridge International Manufacturing Symposium
Start-ups are new ventures created to introduce new products and services to the market.
They are an important part of the world economic system since start-ups lead the introduction of many
innovations into the market and contribute to job generation.
While searching for their business model, start-ups constantly adapt to new markets and customer needs, which leads to changes in product features and internal operations.
The importance of product adaptation to market needs has…Start-ups are new ventures created to introduce new products and services to the market.
They are an important part of the world economic system since start-ups lead the introduction of many
innovations into the market and contribute to job generation.
While searching for their business model, start-ups constantly adapt to new markets and customer needs, which leads to changes in product features and internal operations.
The importance of product adaptation to market needs has been emphasized in entrepreneurship literature. On the other hand, operations management literature recognizes the important role of product design in shaping a firm’s supply chain.
Therefore, studying the integration of product, market and supply chain decisions to build-up market entry capabilities in start-ups seems to be a prominent area of research.
The present study contributes to this area of research by proposing a framework of product, market and supply chain decisions for start-ups.
In addition, it carries out a multiple case study to develop insights on how start-ups may use the proposed framework to develop their market entry capabilities.Other authorsSee publication
Courses
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B2B Selling
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Communication and Sales
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Digital Marketing
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E-commerce economy
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Projects
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GMCSimuHelper
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Algorithmic platform that supports the taking of logistic and management decisions in environments of intense competition. Advanced demand and safety stocks calculation model based on statistical tools.
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MyDiagnostiCar
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Diagnostic and prevision system. Intelligent detection of faults in electric cars. Predictive support to the driver. Functional prototype developed using C++ and Phyton. Team leader, 9 person team. SI and iOS mobile app.
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PharmaSimple
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Innovative solution aiming to facilitate the interaction between users and pharmacies. Team leader, 8 person team. Information system, supply chain, business model, web app and marketing plan.
Honors & Awards
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Global Marketing Competiton
ESIC Business School
1st Place, Western Europe. 1st Place, World Final in Madrid, Spain.
Largest business competition for university students at an international level, bringing together the 3 most important international business school associations in the world (AACSB, CLADEA and EFMD). Organized by the ESIC Business School, ABC and Banco Santander.
More than 60.000 participants in the World. -
GSC – Cool and Fresh Connection
Supply Chain Finance Community
1st Place, National. 2nd Place, World Final in Zwolle, Netherlands.
World’s best Supply Chain Management and Supply Chain Finance training tool. Global competition connecting top universities students from across the globe against each other in a search for Top Talent in Supply Chain Management and Finance.
More than 10.000 participants in the World. -
Global Management Challenge
SDG - Simuladores e Modelos de Gestão
1st Place, National. 7th Place, World Final in Doha, Qatar.
Biggest international strategy and management competition in the world. Involves company executives and university students competing for the best management decisions, in a environment of direct competition.
More than 2000 participants in Portugal, 500.000 in the World. -
The Perfect Pitch
Jason Associates
1st Place Engineering Major, National Finalist (Top 15) in Lisbon, Portugal
Organized by Jason Associates, the competition looked to find young university talents with excellent communication skills, together with a great impact and dynamism from all sorts of technical backgrounds.
More than 550 participants -
Leadership Tournament
AIESEC Portugal
1st Place, Northern region. National Finalist (Top 10) in Lisbon, Portugal
Biggest national leadership tournament, looking to find students with distinctive skills in leadership and management in environments of high pressure.
More than 1000 participants.
Languages
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Português
Native or bilingual proficiency
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Inglês
Native or bilingual proficiency
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Espanhol
Native or bilingual proficiency
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Francês
Elementary proficiency
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Italiano
Elementary proficiency
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